FaceBook Files to Raise $5 Billion in Massive IPO

FaceBook has submitted the application for IPO to SEO (the United States Securities and Exchange Commission). The company plans to go public in the second quarter of 2012, financing $5 billion in IPO at most. Morgan Stanley, JP Morgan, Goldman Sachs, Bank of America Merrill Lynch, Barclays capital and Allen & Company hold the post of underwriters.

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Trading market: the NASDAQ or NYSE
Stock trading code: FB
Stock quantity planned to issue: not stated
Expected share price: not stated
Most financing: $5 billion (far below market expectations)
Underwriters: Morgan Stanley, JP Morgan, Goldman Sachs, Bank of America Merrill Lynch, Barclays capital and Allen & Company
Leading Underwriters: Morgan Stanley, JP Morgan, Goldman Sachs
Financing purpose: operating capital
Financial data: until December 31 of 2011 fiscal year, Facebook revenue is $3.71 billion, the net income is $1 billion. Zuckerberg earns $1.5 million annual revenue.
Earnings: $3.71 billion in 2011, $1.97 billion in 2010, $777 million in 2009
Profits: $1 billion in 2011, $606 million in 2010, $229 million in 2009
Advertising revenue: 2011 85%, 2010 95%, 2009 98%
Revenue from Zynga: accounted for 12% last year
Major shareholders:
Mark Zuckerberg 28.2%
Peter tell 2.5%
Dustin Moscovitz 7.6%
Accel Partners 11.4%
DST 5.5%
James Blake 11.4%
Competitors:
Google，Microsoft，Twitter；
Repubilc of Korea-Cyworld
Japan-Mixi
Brazil,India-Orkut（Google）
Russia-VKontakte
China-RenRen，Sina，Tencent

Part of operation data (until December 31, 2011)
Registered users (MAU): 845 million and with a 39% growth compared to 2010 608 million
Daily active users (DAU): 483 million and with a 48% growth compared to 2010 327 million
Mobile product users: 425 million
Friend relationships: more than 100 billion friend relationships
Like button operation: 2.7 billion times "Like" button and comment per day

About FaceBook
Founders: Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes
Founding date: February 4, 2004
Headquarters: Menlo Park, California, the United States
Service area: global
Chief executive: Mark Zuckerberg
Vice product president: Chris Cox
Chief operating officer: Sheryl Sandberg
The chairman of the board: Donald Graham
Employee number: more than 3000 people (2011 statistics)
Alexa rankings: 2 (January 2012)
Advertising types: banners, directional marketing, casual games
Active users: 800 million (September 2011 statistics)

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